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All sorts of Products, All sorts of Uses.....
Product photography uses include, auction sites such as Ebay and CQout. Website online shopping sites. Also Catalogues, posters, banners, flyers, leaflets and other promotional material.
Choosing a style of photograph for your product
Product Photography
The ultimate goal of product photography in brochures and advertising material is to sell product ! Depending on your marketing material the product photography can play a greater or lesser role. In some materials, such as catalogues, it is the product that usually grabs the attention and not the copy, headlines or price. Product photography must represent the features and benifits of your product and if the product image has your customer's attention, the other elements will close the sale.
 Lifestyle Photography
Presentations with lifestyle photography are fun to create and entertaining to browse through, they can help you define your identity, show your products in action, and add ambience and interest to your marketing material. Lifestyle photography can also create or depict a situation that describes a product's benefit. You can also use lifestyle photography to show your customer the end result, how they can put together a variety of products, or simply associate the product in a happy scene.
The problem is that full lifestyle presentations are often not very efficient at selling product. Products tend to disappear into the "atmosphere" of the scene, and real lifestyle advertising is more about image than about selling off the page. If your selling commodity products and price is your main point of differentiation, you might be better off spending your money on product photography alone. Use lifestyle photography with discretion if your catalogue is your primary revenue source. Its a safe bet to use lifestyle on your front cover or the opening spread of your catalogue, then lightly sprinkle it through your book to spice up the pages and convey your image, but be careful that the propping of your product doesn't overpower the product. When people are about to part with their money for a product they have only seen in a catalogue, a larger image of the product produces better prospects of a buying response.
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Step 1....
We will chat with you to discuss your requirements in detail and compose your itemised quotation, this can be emailed to you the same day, no obligation or pressure.
Step 2.....
Booking in, we will discuss a convenient date for the shoot of your products and arrange collecting/delivery of your products to our studios.
Step 3.....
One of our experienced photographers will shoot your products to your required specifications.
Step 4.....
Our in team will ensure that all images are processed and any technical work is carried out before they are released. Images can be supplied via email, uploaded to FTP or accessed in our online client area. All image sets are also sent out on CD in the post. |
